<![CDATA[ABBIE DICKINSON - D&DA AUDIBLE BRIEF]]>Sat, 05 Jun 2021 16:50:48 +0100Weebly<![CDATA[final outcomes]]>Fri, 04 Dec 2020 00:00:00 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/final-design-in-templatesTHE AUDIOBOOK COVER

PRODUCT PAGE

The design in the product page template. Brief specified that the sides must fade to dark and all fonts containing the product information were to be left as supplied.

THREE OUT OF HOME ADVERTSING MOCK UPS

As a lot of customers use Audible while travelling, and that is used as a focus in their advertising campaigns previously, I decided to apply posters to walls in train stations and to bus shelters.
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<![CDATA[Final ideas (two contenders)]]>Mon, 30 Nov 2020 23:44:19 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/final-ideas-two-contendersHere are my final ideas, I wanted to develop both further as they both have strengths and weaknesses. 

IDEA ONE

Improvements I’ve made; enlarged the badge and cleaned up its sides, added more shadow to make the badge come forward and altered the shirt so it’s no longer straight giving it a bit more life.

IDEA TWO

The sheriffs badge works well on its own and works strongly with genre of the audiobook, however I’m struggling to develop a background. I fear the badge on the jacket is too busy and I may struggle adding it to a banner effectively - potentially I could illustrate the rest of the cowboys shoulder.
The toy gun works well as a fully rounded idea, both the cover and the banner, however I fear the concept is lost in the cover itself as it is a close up of the entire object - perhaps I will do a survey to see if it’s recognisable.

Next steps- try the needed elements (the audible banner) on both designs to see how they look as a completed identity.
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<![CDATA[Toy gun ThumBnail development]]>Mon, 30 Nov 2020 19:49:09 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/toy-gun-thumbnail-developmentPicture
Here I am developing another thumbnail, one that I thought would work best as an interesting cover and banner as there is more to seen than shown in the square audiobook cover that could be revealed later, in the banner. 

I experimented with outlines, block colour, gradients and texture; the final style is the strongest.
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<![CDATA[SheRiff badge background experiments]]>Sun, 29 Nov 2020 19:23:57 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/sheriff-badge-background-experiments
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<![CDATA[badge background thumbnails]]>Sun, 29 Nov 2020 00:00:00 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/badge-background-thumbnails]]><![CDATA[Sheriff badge idea development]]>Sat, 28 Nov 2020 00:00:00 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/sheriff-badge-idea-developmentHere’s some development of a thumbnail idea, in which the title of the audiobook title is encased in a sheriff badge.
Here you can see the initial sketch I’ve started with and some experimentation with colouring/style. I wanted to try out a less complex flat colour style illustration and a realistic style. I was initially worried that the realism would lead to the outcome becoming too busy but it’s definitely my the strongest of the two styles.

Below is a before and after of me adding texture to my illustration, using the rusted decay brush on Procreate. The original design was creating using only the wet acrylic brush.
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<![CDATA[Thumbnails]]>Tue, 24 Nov 2020 02:30:53 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/thumbnails]]><![CDATA[what comes to mind?]]>Fri, 13 Nov 2020 00:00:00 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/what-comes-to-mindA mind map and a series of sketches of icongraphy that comes to mind when thinking of the old west.
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<![CDATA[research into the american frontier]]>Thu, 12 Nov 2020 00:00:00 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/research-into-the-american-frontierSome short notes made when researching into the American Frontier (the old west/ the wild west). To gain more knowledge on the books focus, in order to make an identity that clearly portrays the theme and grabs the target audienes attention.
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<![CDATA[brand research]]>Mon, 09 Nov 2020 00:00:00 GMThttp://abbiedickinson.grillust.uk/dda-audible-brief/brand-research
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