looking into craft beer cans

In our briefing with the brand we were told to look into craft beers cans for inspiration for our designs, here is a collection of primary and secondary images of designs that stood out to me.

REOCCURING DESIGN FEATURES

- bright colours
- rarely straight, standard typography
- fun illustrations; doodles, characters, monsters
- a lot of flat colour
- no realism or photographs
- do not need to relate to the ingredients 
- full wrap around designs